Why Clients Say “Interesting” But Never Move Forward

If you work in business development, you’ve heard this line more times than you can count. “This is interesting.” At first, it sounds promising. They didn’t reject you. They didn’t say no.But weeks go by. Follow-ups stay unanswered. The deal... Read more

Client Psychology & Decision-Making: How Clients Actually Decide (Not How We Think They Do)

In business development, it’s easy to assume that clients make decisions logically.Good product, fair price, clear proposal — deal should happen, right? In reality, client decisions are rarely that clean. Most decisions sit somewhere between logic, emotion, timing, and internal... Read more

Negotiation Is a Skill, Not a Power Play

Negotiation Is a Skill You Build, Not a Trick You Use Most people think negotiation is about being smart with words, pushing hard, or finding the perfect argument at the table.In reality, negotiation is a long game. It’s built through... Read more