Context: The Hardest Part of BD Is Thinking, Not Doing

Execution is visible.
Thinking is not.

But in BD, good thinking is everything:

• When to pitch
• Who to pitch
• How to position
• What to prioritize

These decisions often need to be made quickly, with incomplete information.

The Old Struggle: Thinking Alone Under Time Pressure

Before AI, analysis often looked like this:

• Jumping between dashboards, notes, and messages
• Making assumptions without enough validation
• Relying heavily on past experience

This works — but it’s slow and mentally exhausting.

How I Use AI as a Thinking Partner

I don’t use AI to “decide” for me.
I use it to expand and organize my thinking.

AI helps me:

• Brainstorm market scenarios
• Compare different pitching angles
• Identify potential objections before meetings
• Prepare sharper questions for brands
• Structure strategy discussions internally

It’s like having a second brain that never gets tired.

The Outcome: Better Prepared, More Confident

With AI:

• I walk into meetings better prepared
• My pitches are more grounded in logic
• I react faster to unexpected questions
• I differentiate myself by how I think, not just what I sell

AI doesn’t replace experience.
It amplifies it.

Final Thought

AI doesn’t make me a better Business Development professional by doing my job for me.

It makes me better by:

• Saving time
• Reducing mental load
• Improving clarity
• Allowing me to focus on strategy and relationships

Used correctly, AI is not a shortcut.
It’s leverage.