Context: Pitching Is Not a Template Job
In Business Development, pitching is rarely about having a “best” deck.
It’s about having a relevant one.
Every brand I speak to is different:
- Different growth stages
- Different platforms (TikTok, Shopee, Lazada, offline-first, etc.)
- Different internal priorities (awareness vs GMV vs efficiency)
- Different levels of maturity in creator or affiliate marketing
That’s why using one generic deck almost never works.
A good pitch deck should feel like it was built specifically for them — even if the core solution is the same.
The Old Reality: Time-Heavy, Mentally Draining
Before AI became part of my workflow, creating pitch decks was one of the most time-consuming parts of my job.
For each brand, I had to:
- Research their business model and products
- Understand their current marketing approach
- Identify possible pain points (cost, speed, scale, execution risk)
- Decide the right angle to pitch
- Structure the storyline
- Write slide content from scratch
On average, one customized pitch deck took 5–7 hours.
If the brand was in a new category or market, it could take even longer.
The problem wasn’t just time — it was energy.
After doing this repeatedly, creativity drops, focus drops, and pitching starts to feel mechanical.
Where AI Comes In (And Where It Doesn’t)
AI doesn’t magically “do the pitch” for me.
What it does is remove the blank-page problem and reduce repetitive thinking.
I use AI to:
- Help outline the deck structure based on brand context
- Translate messy thoughts into clear value propositions
- Rewrite messages to match different tones (strategic, performance-driven, casual)
- Pressure-test my logic (“does this value actually make sense for this brand?”)
I still decide:
- What to pitch
- What to prioritize
- What to remove
AI simply helps me get there faster.
Real Impact: Time, Quality, and Confidence
With AI integrated into my pitching workflow:
- Pitch deck creation time dropped from 5–7 hours to 2–3 hours
- I can build decks that are still customized, not generic
- I can pitch more brands without sacrificing quality
But the biggest improvement is not speed — it’s clarity.
My decks are:
- More structured
- Easier for clients to follow
- More aligned with real business pain points
That changes the conversation.
Instead of explaining slides, I spend meetings discussing solutions.