Ngày cuối năm, tôi ngồi đọc lại những câu trích dẫn về marketing mà mình yêu thích nhất, như một cách nhắc nhở bản thân rằng con đường phía trước còn rất dài. Thế giới marketing quá rộng lớn và dễ khiến người ta lạc lối. Điều quan trọng là phải luôn tỉnh táo và cân bằng giữa lý thuyết và thực tế – giữa lý trí và bản năng. Link bài gốc ở đây.
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” ~ Peter F. Drucker
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“The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it.” ~ Sergio Zyman
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“Don’t find customers for your products, find products for your customers.” ~ Seth Godin
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“What really decides consumers to buy or not to buy is the content of your advertising, not its form.” ~ David Ogilvy
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“Instead of one-way interruption, web marketing is about delivering useful content at precisely the right moment when a buyer needs it.” ~ David Meerman Scott, Author, The New Rules of Marketing and PR
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“The urgent can drown out the important.” ~ Marissa Mayer, VP of search products and user experience at Google
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“The aim of marketing is to make selling superfluous.” ~ Peter Drucker
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“Business has only two functions – marketing and innovation.” ~ Milan Kundera
Most people attribute the above quote to Peter Drucker who clearly borrowed from the author of The Unbearable Lightness of Being when he said: ”Because it is its purpose to create a customer, any business enterprise has two – and only these two – basic functions: marketing and innovation.”
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“Marketing is too important to be left to the marketing department.” ~ David Packard
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“If you have more money than brains you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” ~ Guy Kawasaki, author of Engage and Founder of Alltop
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“Marketing wants ‘Mr. Right’ but Sales but wants ‘Mr. Right Now’” ~ Unknown
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“Markets are conversations.” ~ Levine, Locke, Searls and Weinberger inThe Cluetrain Manifesto
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“Content is King!” ~ Bill Gates
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“What helps people, helps business.” ~ Leo Burnett
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“Marketing takes a day to learn. Unfortunately it takes a lifetime to master.” ~ Phil Kolter
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“Advertising in the final analysis should be news. If it is not news it is worthless.” ~ Adolph Ochs
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“The aim of marketing is to get customers to know, like and trust you.” ~ Unknown
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“The purest treasure mortal times can afford is a spotless reputation.” ~ William Shakespeare
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“A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.” ~ Levine, Locke, Searls and Weinberger inThe Cluetrain Manifesto
Trong những great quotes ở trên, hôm nay mình thấy inspired nhất bởi câu này: “Marketing wants ‘Mr. Right’ but Sales but wants ‘Mr. Right Now’” ~ Unknown
Đơn giản bởi vì, dù marketing có hoa mỹ đến đâu, nó vẫn phải có mục đích rõ ràng và phải đo lường được hiệu quả, cụ thể là SALES. Nếu marketing không tạo được ảnh hưởng cuối cùng đến sales, đó chính là thất bại của marketing.
Tất cả ý tưởng marketing, dù bay bổng thế nào, cũng cần bắt nguồn từ việc cải thiện doanh số.
Một năm nữa để phấn đấu để trở thành marketing guru.
C’mon!
