The media market at the end of June has become more spirited than ever with a slew of creative campaigns from well-known brands. While IKEA launched a virtual play store, Vinamilk Probi rolled out new packaging designs for their products, and VNPAY attracted users with a TVC introducing their taxi booking feature, Sunlight Floor Cleaner decided to venture into real estate with their “Model Home” project. Let’s explore the four most prominent campaigns of the week in the following article!
Sunlight Floor Cleaner: Model Home
Sunlight Floor Cleaner, a familiar brand to Vietnamese consumers, has unexpectedly announced their “Model Home” project. This initiative is being implemented by Ánh Dương SL Group, a subsidiary of Sunlight Floor Cleaner.
The unique aspect of “Model Home” lies in allowing customers to actively choose the style of their homes according to their needs and preferences, rather than being limited by pre-designed model houses. The involvement of MC Diệp Chi and the couple Ninh Dương Story has drawn significant attention from the online community right from the launch.
Sunlight Floor Cleaner’s decision to venture into the real estate sector is considered bold but entirely in line with the mission the brand has long pursued. From the very beginning, Sunlight Floor Cleaner has cherished the mission of bringing every Vietnamese family sparkling clean floors – a foundation for happiness and a basis for all household activities.
Vinamilk Probi: New Look, Same Core
Vinamilk has introduced a new look for their three traditional Probi drinkable yogurt flavors: original, low-sugar, and blueberry. The “new coat” of Probi scores points with its simple yet appealing design featuring vibrant colors, while providing detailed scientific information on each pack for individual flavors. This makes it easy for consumers to choose the flavor that suits their needs and preferences.
The new version of Probi retains its delicious taste and nutrients, with billions of superior L.CASEI 431 probiotics. These probiotics have been proven in over 90 clinical studies to be effective in the gut, helping reduce flu days by 40%, increase IgG antibodies by 30%, support good digestion, and boost immunity.
A special feature of the traditional Probi flavor is its reduced sugar content, up to 26% less than other drinkable yogurts on the market. This makes the product suitable for those who are conscious of a healthy, low-sugar diet.
Như Quỳnh (2024), “4 chiến dịch nổi bật tuần qua: Sunlight Lau Sàn lấn sân sang lĩnh vực bất động sản cùng dự án “Nhà Kiểu Mẫu”, Vinamilk Probi ghi điểm với diện mạo mới đầy màu sắc”. https://advertisingvietnam.com/4-chien-dich-noi-bat-tuan-qua-sunlight-lau-san-lan-san-sang-linh-vuc-bat-dong-san-cung-du-an-nha-kieu-mau-vinamilk-probi-ghi-diem-voi-dien-mao-moi-day-mau-sac-p24696
