“Affiliate marketing isn’t about commissions; it’s about helping people find the value they are looking for“
Shivansh Bhanwariya
Who in this world doesn’t know about the internet and e-commerce?
In recent years, the internet and e-commerce have become a very attractive combo for people all over the world. Remembering that the internet and e-commerce themselves have a multitude of benefits. Not only is it beneficial from a consumer perspective, but it is also beneficial from a business perspective.
But what do you think is the most important thing about the emergence of internet and e-commerce developments today?
Is it a product from e-commerce?
Or is internet access getting faster?
No. Not those two.
In my opinion, the most noticeable thing is the emergence of affiliate marketing. What do you think affiliate marketing is in the business world? What are the benefits? So what does this have to do with e-commerce?
In answering all these questions, I will answer them based on the book written by Arista Prasetyo Adi entitled “Sukses Bisnis di 4.0” or in English it is called “Success in Affiliate Business 4.0”. This book discusses affiliate marketing in detail. He divides it into several chapters. Below I summarize this book into one short article
Affiliate Business in the Era of E-Commerce 4.0
Arista in this book begins her writing by discussing affiliate business in the e-commerce 4.0 era. According to him, now it is not only industry that is entering the 4.0 era, but e-commerce is also the same. This can be felt from how in the e-commerce 4.0 era there are more and more sellers and buyers. In fact, trading via e-commerce websites is not only controlled by large companies, but individuals can also sell using marketplaces and social media.
This development also gave rise to the affiliate business, where affiliation is one of the business fields that is developing along with the emergence of e-commerce. Therefore, e-commerce relies heavily on affiliates as its promotional partners.
Simply put, this affiliate in the real world is equated with a broker, or intermediary. Affiliate is also different from the dropshipping system because affiliates are all done using the system by online shop and marketplace owners.
So how does the affiliate marketing system actually work? Based on this book, I summarize it simply according to the picture below
Source: turbo.info
Simply, you as an affiliate can get a commission from the affiliate links you get from e-commerce. Then when a consumer buys from your link, conversions are tracked and you can receive a commission.
Why do we have to try affiliate marketing in this era?
This book actually discusses the step by step use of affiliate marketing. However, there is very little mention of the importance of affiliate marketing. So I think in this article I will criticize from this side where I think Arista’s book is very good as a guide for beginners who want to understand and learn affiliate marketing. But unfortunately, I think this book needs to also review the potential of affiliate marketing in recent years.
This is due to quite a bit of fear from affiliate users who are afraid of losing out on competition due to the increasing number of people using affiliate marketing. However, we also need to see that on the one hand, the level of public consumption, especially in Indonesia, is also increasing. Therefore, I think this book also needs to show that affiliate marketing is a must try, especially in an era like now.
Moreover, more and more affiliate programs are developing and have big benefits for their users. One of them is ecomobi passion. I think ecomobi passion could be one of the affiliate marketing programs that must be tried in this era.
Are you curious about the affiliate program from ecomobi passio? You can check the details here!
