This is an incredibly broad question, but it’s one of the most common ones from those new to marketing. I used to ask this question myself! I also frequently receive inbox messages from recent graduates asking me to share my experience.
I started with a technical background and later pursued a master’s degree in Marketing. My journey over the past 10 years has been a continuous cycle of learning, working, encountering problems, diving into self-study, and asking questions until I figured things out. What I’m sharing are things you can definitely do!
So, this post will compile the resources I frequently read and learn from, so I can share them with newbies in the team or anyone in need. These sources are always updated with new content, so whether you’re a newbie or a senior, you can follow them effectively.
For those asking how to start with marketing:
- The Beginners’ Guide to Online Marketing: Quick Sprout
- Content Marketing: Advanced Guide to Content Marketing
- Copywriting: Definitive Guide to Copywriting
SEO:
- Beginner: Moz is an excellent resource for learning the basics of SEO. Is learning SEO difficult? It’s extremely challenging, especially for someone with no tech background like I was. Sitemap, accessibility, crawl, page speed, page load… all these basics took me a long time to understand. If you’re self-studying from scratch without guidance, SEO isn’t for the lazy. However, self-study means the knowledge sticks with you longer, and our team always focuses on content-focused SEO, avoiding black hat or red hat techniques, resulting in sustainable knowledge and keyword rankings 😄.
- Advanced SEO: Advanced Guide to SEO
Ads:
- Facebook Ads: Neil Patel on Facebook Advertising
- Google Ads: Neil Patel on Google AdWords
Growth Hacking:
- Definitive Guide to Growth Hacking
- Sumo Growth Studies – If you’re doing task analysis case studies, the writing style of the Sumo team is worth reading!
In fact, I read a lot about growth hacking, and this is just one of the sources I follow. Want to find more? Just Google “growth hacking” or “growth hacking for…” and you’ll dive into a maze. Growth hacking is more about practical application, so don’t worry about getting bored as with other topics.
The Important Thing in Growth Hacking
The crucial aspect of growth hacking is having a product ready to growthhack and apply what you’ve learned immediately. You can learn all the theory, but without practical application, it’s like pouring water into a sieve. Learning growth hacking through formal education is even harder because no school teaches it. Only by diving in and doing it can you truly learn. If you’re interested in growth hacking, don’t hesitate to inbox me to try out with our team!
